Speaks for the ones who never quite fit in. On the Konkan coast, there is a woman who appears at the turn of every season. Fishermen call her Mohe. Her only confidant is Eka.

JODI x Mitesh Rajani — Easy to Fall in Love
A labour of love. Made over time with friends, and a lot of heart. Not everything needs explaining, some things are meant to be felt. Simple clothes, made with love. I hope you feel it.

Birds of a Feather takes flight on the wings of craft — a world where colour deepens, silhouettes soften, and nature sets the rhythm. Hues of plum, russet, and deep rose anchor the palette, unfolding across shapes that feel airy, fluid, and made for unhurried days.

Inspired by sun-drenched lunches, embroidered tablecloths, and seaside nostalgia, Hey Lobster is a re-imagined escape — where the whimsical meets the wearable.

When you have the space to dream freely, the wildest of your ideas come to be. There’s a certain magic in the things that simply are—untamed, unshaped, existing in their own perfect way.

A T-shirt so nice you’re going to always want to wear it twice Handcrafted and Hand block printed T-shirts

What does joy mean to us? The salty smell of the sea and the sound of waves crashing. The peace you find in nature. The scent of blooming flowers in the garden. Reading a book in your favourite spot. The laughter of friends gathered around the table.

There’s a kind of beauty that only unfolds at night—silent, hypnotic, impossible to pin down. Raat Ki Raani is a story crafted in silk so sumptuous, that the silhouettes are designed to move with a certain confidence—flattering, fluid, and daringly romantic.

The gentle morning light casting a soft, golden hue through sheer curtains, the subtle scent of a well-loved armchair where lazy summers were spent with cousins, the charm of treasured souvenirs. Home is the sanctuary where every detail holds a memory.

Art is a language. In its truest sense, unique to each artist. We are so lucky that we are surrounded by a treasure trove of arts and craft.

Seven years ago we took our first trip together to Jaipur, Rajasthan. Little would we have known that over the next decade (almost) this city would become our second home. That we’d see it through all its seasons, as it has seen us.

Imagine the ruler of a beautiful, impossible world governed by women. What would she look like, what would she wear, how would she lead? Her arms embrace not men, but weapons that protect her tribe.

At Jodi we're fortunate enough to live in a world of women. They bustle into the studio every morning with a clatter, sit together and cackle as they embroider, or loudly sigh with pleasure when they slip into a great Jodi fit.

The night was still. The sky, a blanket of stars. She watched the horizon with a peaceful heart. She had seen many wonders in her lifetime, yet none quite like this.

India's bustling bazaars pulsate with life, immersing you in a sensory overload of colour, culture and history and brimming with untold stories. Our Mandai collection draws inspiration from this lively world. Much like the bazaars, our shirts exude joy, colour and mood-boosting vibes with our eclectic mix of handcrafted prints.

NORBU, our collection of men’s separates that reflect silent luxury. The luxury of hand crafted processes. Norbu is described as a radiant jewel of the soul, commonly associated with the concept of The Three Jewels in Buddhism.

Tangy, refreshing, and sweet. Just like a glass of sherbet gulped down on a sunny afternoon. While the end of the year is usually dedicated to more opulent, festive collections, we wanted to offer something that serves as a palette cleanser.

Locally cultivated, 100% Handcrafted
Our new menswear edit is somehow otherworldly, whilst being rooted, deeply, in the most familiar setting of all: one’s own home and history.

Under the heady fragrance emanating from the Mahua tree, sat Bijoy, mulling (and struggling) over the concepts of life and death. Unable to sleep, he had wandered out at the crack of dawn, deeply immersed in the texts of Rabindranath Tagore.

After a year of being house-bound, we felt a burst of energy and emotions while working on this new collection. A need to stand in the sun. Enjoy its warmth. Almost, find a spot to bloom. Because only then are you able to shed. Shed the past and move forward.