BRIGHT YOUNG THINGS

Rodali is wearing the Heart choker, Coiled hoops.Sohrab is wearing the Zeenat blazer, Shiraz earrings, Heart choker, Dakota pendant, & Green sadhu necklace.  Rodali is wearing the Raat rani bla...

Iva & New York : A love story

A notification pops up in my DMs one day, three years ago. It’s a message from Iva Dixit, a girl I’ve been following since my time at ELLE. When I started out as an intern at the magazine I heard h...

CITY OF GIRLS

Once you’ve lived in and loved Bombay, it's difficult to find another city that you can call home in the same way. To find your space in this city and own it is a true hustle. Here we talk to three...

MAN WITH THE MAGIC HANDS - MITESH RAJANI

We’re incredibly lucky to call Mitesh one of our closest friends. He’s been a JODI collaborator right from our first collection. To witness each other grow in our chosen careers has been really spe...

POSTCARDS FROM PARADISE

We explore conversations about reverse migration and being village creatives, with four lovely ladies and find that each of them echoes similar aspirations - to live more peacefully and meaningfully.

SENSE AND SUSTAINABILITY WITH SANJANA RISHI

After causing quite a stir on the internet for wearing a humble pantsuit to her wedding, Sanjana Rishi, a former corporate lawyer turned ethical fashion advocate talks to us about why it is importa...

ON THE OTHER SIDE WITH OTHERWARYA

For a generation growing up on fast fed content, where anything and everything can and IS being said - Aishwarya Subramanyam, has emerged as an internet appointed truth speaker. It's a reputation s...

Keeping up with Keerti

We spent a sun-kissed spring morning with the ever effervescent Keerti Kataria. A true 90’s baby, she channels her inner Bollywood heroine, while traversing around old Delhi in all-new JODI silk.

MADE UP OF MUSIC

TANMAYA BHATNAGAR writes music that you sit with quietly. A whispery tone engulfs her songs. Writing about love and loss and everything in between. Tanmaya writes music that is ‘simple’, as she sa...

A VERY JODI DIWALI WITH MEDHA BAHUGUNA

A rollercoaster of opportunities is how fashion stylist and image curator, Medha Bahuguna, describes her experience in the fashion industry. She takes each day as a new adventure that drives her to...

JODI Home Series With Priti Mahajan

Brand advisor and writer Priti Mahajan opens up her captivating South Mumbai home, which she has decorated with an eclectic mix of arts and crafts.

JODI HOME SERIES- RAVI VAZIRANI

Ever walked into a space and felt like you’ve been transported, into a land beaming with stories from years gone by? Such is the quaint home of the interior designer, Ravi Vazirani, where every n...

Design Talks with Kunaal Kyhaan Seolekar

Architect, interior designer, actor- multi-faceted creative Kunaal Kyhaan Seolekar shares his inspired living space and opens up about his design journey. His modern Indian aesthetic shines through...

10 Ways to Tide Over the Pandemic Using Social Media

Digital strategist Sonam Savlani was kind enough to share some sound advice and key insights for supporting your brand and community on social media during these unprecedented times. She shares her...

There's no shortcut to hustling hard : A designer's journey.

A 30-year-old product of Delhi, deeply-rooted in his Kashmiri heritage, experience designer Aaquib Wani understood the importance of work very early in life. Keen to be financially independent youn...

JODI Home Series with Srimoyi Bhattacharya

Srimoyi’s unforgettable home shows her love for mixing patterns and colours. It’s a collectors paradise, filled with gems from her travels, while also serving as a reminder of her Bengali and Frenc...

A Brief Conversation With Studio Wood

Six years after first launching Studio Wood, we speak to founders Navya Aggarwal & Vrinda Mathur about their journey in building a brand and their greatest learnings from it. 

Arushi Parakh : Wearer Of Many Hats

Closing in at 30 Arushi Parakh is the most excited she's ever been, about what life has in hold for her. We live in a world today where we have more choice in the way we want to  professionally lea...

THE OTHER TWIN

Rhea has a way with people. Perpetually ready with her self-deprecating wit, and warm hugs for anyone with grey hair or little-er than 7 years of age, Rhea is happy to give support to anyone who ne...

A Renaissance Woman

In a world of mass aesthetic and Pinterest mood boards, Shweta aka Betty lives life with a real drive to build her own personal creative language. What she wears, how she keeps her house, her art -...

JODI STYLE CRUSH X RASHI

We first met Rashi Agarwal Favier at a fashion pop up where JODI was displaying its wares too. You instantly notice this 6 feet something beauty and we have a girl crush on her and her line of beau...

JODI TALKS : AKANKSHA DEO SHARMA

IKEA's first Indian import and their youngest, Akanksha chats with us about her work as a product designer and the importance of handicrafts, and why we need to design products that strike an emoti...

An Afternoon with Srimoyi

Srimoyi Bhattacharya, or Sri as she is fondly known, is a true PR genius. She handpicks the brands she wants to represent and really dives into doing so in the best way possible.  We chat with her...

ANATOMY OF A JODI LOOK WITH VANI VERMA

Vani Verma, dreamer of clothes and creator of content helps us breakdown the anatomy of her looks for JODI.

GOING BACK TO OUR FOOD ROOTS WITH RITIKA

Food & health junkie, animal lover + activist, Ritika Mahtani is unapologetically herself and delightfully passionate about what she works with - healthy food! We spent a day talking about our ...

THE TOTALLY TUBULAR SPARDHA MALIK

Instagram is filled with all kinds of pretty stuff. But very little of it is also kind and gentle and comforting and friendly. AND TRUE. Spardha's account @spardhamalik is all of the mentioned. ALL...

How She Wears It : A Day Out with Surbhi Shukla

We spent a hot-humid day - at Bombay's vibrant Dadar Flower Market. One of the most popular wholesale flower markets, we highly recommend witnessing the early morning auctions in person! We happily...

JODI HOUSE PARTY - ORIENT EXPRESS

3 years, 6 House parties and a whole lotta fun later...

JODI X ASU

Sometimes you have to go out, dance, meet new people and getting dressed or what to wear is always a dilemma. Look no further, as we got Temjensola Longkumer aka ASU serving us some major inspirati...

JODI X SAM

Samita is our perfect JODI girl, passionate, an avid traveller, a go-getter and overall a kick-ass fun person. We got her strutting around the old city of PUNE in her favourite haunts and in her fa...

JODI STYLE CRUSH X SHRUTI SINGH

December is a mood. Holidays, year-end, travel, the-only-one-at-work - its all a big MOOD. Shruti Singh, Manager (Fashion) at IMGR - helps us decode December dressing in her favourite JODI.

The Unique Importance of Friendships That Last Forever

A love story of a different kind:)