We love having brand friends or friends who own brands. It helps us not feel so alone in the monumental task of running our business. The OLiO girls are a special kind though. They're also real-life friends. Girls to talk about heartbreak and travel dreams with. Girls who can make a sad day a happy one :) Here we chat with them about what it takes to build a unique brand.
JODI from the start has been an exploration in print, colour and textile. Developing and researching graphic languages and illustration styles is something we do constantly. In the process we came across two girls whose works we’ve been crushing on for a while. Illustrator and graphic designer, Pia Alize Hazarika & Curator and Program Manager at Khoj India, Radha Mahendru.
In this photo essay we delve into the importance of female partnerships. Behind every successful 'person', there is a successful woman. The more we talk to these super-girls we get an insight in to what helps them be their best selves. And more often than not, it is the support of another woman. We are them, we need them and we LOVE them.