Our philosophy at JODI is to bring a new lease of life to Indian handicrafts. We use the traditional craft of hand block printing to realise all our trademark hand-drawn JODI prints. All these prints are brought to life by our master craftsmen based in Jaipur, India.

Welcome to JODI

Founded in 2014, JODI is an India-based fashion label designing ready-to-wear for women and men, with a range of accessories that feature bold colours and graphic prints.

JODI injects a sense of humour into everything it does. We proudly create our own distinct #jodiprints. The brands ethos is to to give a new lease of life to the fading handicraft culture of India.

JODI the name is derived from the word ‘pairs’. Both founders are part of a set of twins. JODI also signifies the pairing of print and colour.

In addition to our online store, we also have a non-virtual, real life shop in Pune, India. If you’re nearby, come and see us, say hi, and check out our latest offerings.

JODI. Keeping it colourful since 2014.