FRESH OFF THE PRESS
Our philosophy at JODI is to bring a new lease of life to Indian handicrafts. We use the traditional craft of hand block printing to realise all our trademark hand-drawn JODI prints. All these prints are brought to life by our master craftsmen based in Jaipur, India.
Feel good fashion
Pieces that make you feel like sunshine
Welcome to JODI
Founded in 2014, JODI is an India-based fashion label designing ready-to-wear for women and men, with a range of accessories that feature bold colours and graphic prints.
JODI injects a sense of humour into everything it does. We proudly create our own distinct #jodiprints. The brands ethos is to to give a new lease of life to the fading handicraft culture of India.
JODI the name is derived from the word ‘pairs’. Both founders are part of a set of twins. JODI also signifies the pairing of print and colour.
In addition to our online store, we also have a non-virtual, real life shop in Pune, India. If you’re nearby, come and see us, say hi, and check out our latest offerings.
JODI. Keeping it colourful since 2014.