21 December, 2018

Shruti Singh is at the forefront of promoting new, innovative Indian design. She programs and curates alternative fashion at Lakme Fashion Week which intersects with art, music, theatre, culture and different mediums of design. She is a serious doodler and an illustrator too. We love her effervescent style and got her to shimmy around BOMBAY in her favourite JODI pieces from our Afrikana collection.

Tell us a little about yourself. 
Multiple personality disorder - I adapt to situations and enjoy each experience. Finding joys in little things that matter.

Shruti is wearing the Nzuri Kaftan


“Being an illustrator myself, I love the prints and the fact that everything is so modern with great shapes.”

Where does your love for art come from? How did you end up working in fashion?
My love for art comes from Mario De Miranda. I grew up looking at his comic strips. I soon found myself trying to sketch and my passion for art grew. Working in fashion was unplanned. I saw a post from the Lakme Fashion Week account that they were looking to hire interns. I reached the office and learned that LFW is co-owned by IMG Reliance. I googled IMGR and I knew this is the place I want to be in.

Shruti is wearing the Jani Godet Dress and the Jani Shirt 

“I love this piece! The fabric beats the humidity in Bombay, the prints and the colours make it perfect for the season.”

If you had to eat one meal for the rest of your life, what would it be?
Curd rice, it’s my go-to meal.

Vintage or contemporary?
Vintage for life.

 Shruti is wearing the Nzuri Kaftan

Artists you love to stalk on Instagram. 
@shiloshivsuleman, @sajidwajidshaikh, @artwhoring, @sumitroystudio and @aliciasouza.

Name an iconic artist whose muse you would like to be.
Rick Owens.

"What I love about the Olifant Denim Trench is that one could style it in multiple ways."

Shruti is wearing the Olifant Denim Trench

What according to you is going to be the next big thing for fashion in India?
Reviving Indian arts and crafts, blending it with newer techniques and aesthetics is the next big thing for fashion in India. It’s great to see designers make a conscious effort to move towards sustainability.


Photographs by Simran Dhanu

Styling by Manisha Melwani