Maati is the pure organic fragrance of the smell of the first rain or dry ground or Petrichor. It is created using the ancient deg-bhapka technique using a technique that is unchanged for 1000+ years.
CAPACITY : 3 ml
- This product contains no chemicals or alcohol and gets better and more complex with age
- Handcrafted and Unisex fragrance
- The box is made from recycled handmade paper box.
- Made in Kannauj, India
Boond is a line of pure, organic, indegenious fragrances. It is founded by siblings , Krati and Varun who grew up in Kannauj, Uttar Pradesh, where perfumes and perfumeries have been omnipresent since time immemorial. Growing up, they had seen Kannauj’s organic perfume industry struggle to compete with synthetically created perfumes freely available in the market. When they returned to their hometown during the lockdowns, it was heartbreaking for them to realise that the pandemic could be the final blow to the town's ancient craft of perfume making. Their hope is to support the artisans and play our little part in reviving an ancient Indian craft.
All our pieces are handcrafted in India using traditional,
Subtle variations in patterns are
natural to these processes.
We believe this makes each creation unique and
charming. Some call it je ne sais quoi.
We call it JODI.
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