This past year has been about learning for us. Every collection we design by hand, then convert each hand illustration into hand carved wooden blocks. These then go on to be the canvas for our new hand block printed collections. Each collection we wonder whether this process completely resonates with our customers. To start JODI was to work with handicrafts and to give them a new lease of life. Because each piece is made by hand. A person sits and very carefully and arduously makes each of these pieces.
Our product isn’t meant to be mass produced, or even for that matter mass consumed. It is meant to savoured. Each piece. Each print.
Anar symbolises that emotion for us. Take your time. See each piece. Savour it. And let it be that piece you wear again and again. Let it be that piece you keep in your wardrobe forever.