The JODI Story

JODI is an Indian based label co-founded by Gauri Verma and Karuna Laungani. It was born out of our shared love of craft, culture, fashion, and travel. Our manifesto, so to speak, was really to hope to give a new lease of life to local craft techniques. We work with 100% natural Indian textiles and combine this with the artisanal process of HAND-BLOCK PRINTING
Subtle variations are par for the course, and we believe these make each creation unique and charming. It’s exactly this je ne sais quoi that makes JODI. 
We design capsule collections to bring to you unique products, with a strong emphasis on prints.
Each collection brings you a new splash of colour and print story. Our endeavour will be to bring you fashion forward, affordable and super cool fashion and lifestyle
We hope you to bring much wonder into your world.
P.S. Alot of our visual content has been designed to show you what inspired each piece. Prints, art, music movies, graphics - things that made us make a certain piece. In short moodboards of our collections. None of the visuals have been used for commercial purpose and all images are sourced
via the internet.

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