We’re big readers at Jodi and one of our favourite books is the legendary, hilarious, My Family and Other Animals by naturalist Gerald Durrell. Because for us too, family is an ever-growing menagerie of humans and animals :)
A 14 year old Pihu, stars as the lead heroine for our new collection. At home in her white and blue cottage by the sea, she lives with her eccentric family of 2 legged and 4 legged creatures - who walk life with her as she learns about the world around her. A natural born animal whisperer, her closest allies (read pets) help her through the joys and pains of growing up.
These creatures peak through our latest collection of prints. Sometimes shyly, other times rather boldly. This collection will transport you to your favourite forest. Look closely at our prints and you might spot the outline of a fish or the shape of a tiger. We’ve used ultra-soft cotton for comfort and details like A-line hems, ruffles, puff sleeves and cut-outs - which will make you preen in joy like a bird of paradise. As always, we’ve opted for handcraft techniques and azo-free dyes out of respect for the environment.
We hope we have something that speaks to your spirit animal. And that this collection makes you feel confident and elegant, much like nature itself.
All our pieces are handcrafted in India using traditional,
Subtle variations in patterns are
natural to these processes.
We believe this makes each creation unique and
charming. Some call it je ne sais quoi.
We call it JODI.
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