{"title":"Elevated Basics","description":null,"products":[{"product_id":"mackerel-reversible-bomber","title":"Mackerel Reversible Bomber","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis bomber gives you two looks in one. On one side, hand-embroidered motifs adorned on naturally dyed black poplin. Flip it, and you’ve got a bold JODI print. This bomber isn't just a feast for the eyes; it's also a comfortable hug for your body.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe believe customers have a right to know how their product was made. 5.5 metres Cotton Poplin fabric sourced from Jaipur have been used for this Bomber. Hand-printed by our artisans in Jaipur, manufactured and hand embroidered at our workshop in Pune India.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSubtle variations in patterns are natural to this process. We believe this makes each creation unique and charming. Some call it \u003cem\u003eje ne sais quoi\u003c\/em\u003e. We call it JODI. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"JODI","offers":[{"title":"S","offer_id":45955144777977,"sku":"MACKEREL REVERSIBLE BOMBER--S","price":12710.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":45955144810745,"sku":"MACKEREL REVERSIBLE BOMBER--M","price":12710.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":45955144843513,"sku":"MACKEREL REVERSIBLE BOMBER--L","price":12710.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":45955144876281,"sku":"MACKEREL REVERSIBLE BOMBER--XL","price":12710.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":45955144909049,"sku":"MACKEREL REVERSIBLE BOMBER--XXL","price":12710.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":45955144941817,"sku":"MACKEREL REVERSIBLE BOMBER--XXXL","price":12710.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/4591\/files\/DSC01517.jpg?v=1752215175"},{"product_id":"kuhu-handloom-boxy-fit-shirt","title":"Kuhu Handloom Boxy Fit Shirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA casual, short-sleeved  boxy fit shirt in a deep maroon handloom fabric, featuring a relaxed open collar. The shirt is accented by a tonal floral applique on the chest. The design is finished with white contrast hand embroidery used for outlining the collar, sleeve, and hems.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHand-dyed by our artisans in Jaipur, manufactured in our workshop at Pune, India. Subtle variations in patterns are natural to this process. We believe this makes each creation unique and charming. Some call it\u003cem\u003e je ne sais quoi.\u003c\/em\u003e We call it JODI.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you wish to have the length of the garment altered, please mention your request in the special instructions section at checkout, with your desired length, customisation charges  may apply.\u003c\/span\u003e\u003c\/p\u003e","brand":"JODI","offers":[{"title":"S","offer_id":47015467024633,"sku":"Kuhu Handloom boxy fit shirt--S","price":7490.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47015467057401,"sku":"Kuhu Handloom boxy fit shirt--M","price":7490.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47015467090169,"sku":"Kuhu Handloom boxy fit shirt--L","price":7490.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":47015467122937,"sku":"Kuhu Handloom boxy fit shirt--XL","price":7490.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":47015467155705,"sku":"Kuhu Handloom boxy fit shirt--XXL","price":7490.0,"currency_code":"INR","in_stock":false},{"title":"XXXL","offer_id":47015467188473,"sku":"Kuhu Handloom boxy fit shirt--XXXL","price":7490.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/4591\/files\/1_23edad72-aa1b-4fbb-b33d-8e9c2ab2bcf6.png?v=1788947612"},{"product_id":"jugnu-handloom-boxy-fit-shirt","title":"Jugnu Handloom Boxy Fit Shirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA boxy fit, short-sleeved black shirt with an open collar. The shirt is beautifully accented with bold white hand-embroidery of large, stylized floral motifs on the chest. White contrast hand embroidery outlines the sleeve hems and there is a heart embroidery at the back yoke, pairing rustic texture with intricate needlework.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHand-dyed by our artisans in Jaipur, manufactured in our workshop at Pune, India. Subtle variations in patterns are natural to this process. We believe this makes each creation unique and charming. Some call it je ne sais quoi. 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White contrast hand embroiderie outlines the seams, giving it a bold, storytelling aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHand-dyed by our artisans in Jaipur, manufactured in our workshop at Pune, India. Subtle variations in patterns are natural to this process. We believe this makes each creation unique and charming. Some call it \u003c\/span\u003e\u003cspan\u003eje ne sais quoi\u003c\/span\u003e\u003cspan\u003e. We call it JODI.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you wish to have the length of the garment altered, please mention your request in the special instructions section at checkout, with your desired length, customisation charges  may apply.\u003c\/span\u003e\u003c\/p\u003e","brand":"JODI","offers":[{"title":"S","offer_id":47015473578233,"sku":"Mens Jugnu Handloom jacket--S","price":15990.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47015473611001,"sku":"Mens Jugnu Handloom jacket--M","price":15990.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47015473643769,"sku":"Mens Jugnu Handloom jacket--L","price":15990.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":47015473676537,"sku":"Mens Jugnu Handloom jacket--XL","price":15990.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":47015473709305,"sku":"Mens Jugnu Handloom jacket--XXL","price":15990.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":47015473742073,"sku":"Mens Jugnu Handloom jacket--XXXL","price":15990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/4591\/files\/1_b004613b-00cb-463f-8e7e-939751a9a978.png?v=1788866654"},{"product_id":"kuhu-handloom-shorts","title":"Kuhu Handloom Shorts","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCasual men's shorts in a handloom maroon fabric. These comfortable, mid-thigh length shorts feature a drawstring waist. They are distinctly detailed with small, scattered tonal floral appliqué and scallop detail at hem, blending comfort with a lively, handcrafted feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHand-dyed by our artisans in Jaipur, manufactured in our workshop at Pune, India. Subtle variations in patterns are natural to this process. We believe this makes each creation unique and charming. Some call it \u003c\/span\u003e\u003cspan\u003eje ne sais quoi\u003c\/span\u003e\u003cspan\u003e. We call it JODI.   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you wish to have the length of the garment altered, please mention your request in the special instructions section at checkout, with your desired length, customisation charges  may apply.\u003c\/span\u003e\u003c\/p\u003e","brand":"JODI","offers":[{"title":"S","offer_id":47015481606393,"sku":"Kuhu Handloom shorts--S","price":5190.0,"currency_code":"INR","in_stock":false},{"title":"M","offer_id":47015481639161,"sku":"Kuhu Handloom shorts--M","price":5190.0,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":47015481671929,"sku":"Kuhu Handloom shorts--L","price":5190.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":47015481704697,"sku":"Kuhu Handloom shorts--XL","price":5190.0,"currency_code":"INR","in_stock":false},{"title":"XXL","offer_id":47015481737465,"sku":"Kuhu Handloom shorts--XXL","price":5190.0,"currency_code":"INR","in_stock":false},{"title":"XXXL","offer_id":47015481770233,"sku":"Kuhu Handloom shorts--XXXL","price":5190.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/4591\/files\/1_e66d655d-7710-47da-aca6-5071ccd3139a.png?v=1788948379"},{"product_id":"saras-handloom-denim-shorts","title":"Saras Handloom Denim Shorts","description":"","brand":"JODI","offers":[{"title":"S","offer_id":47015485899001,"sku":"Saras Handloom Denim shorts--S","price":7490.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47015485931769,"sku":"Saras Handloom Denim shorts--M","price":7490.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47015485964537,"sku":"Saras Handloom Denim shorts--L","price":7490.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":47015485997305,"sku":"Saras Handloom Denim shorts--XL","price":7490.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":47015486030073,"sku":"Saras Handloom Denim shorts--XXL","price":7490.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":47015486062841,"sku":"Saras Handloom Denim shorts--XXXL","price":7490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/4591\/files\/JODI2292.jpg?v=1763186898"},{"product_id":"jugnu-handloom-trousers","title":"Jugnu Handloom Trousers","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThese are relaxed fit, straight leg trousers that feature slightly tailored ankle length. They are detailed with white contrast stitching that runs vertically down the front of the leg, creating an elongated effect. The lower leg is further accented with contrasting white hand embroidery in a flower motif, giving the classic black pant an artistic, statement look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHand dyed by our artisans in Jaipur, manufactured in our workshop at Pune, India. Subtle variations in patterns are natural to this process. We believe this makes each creation unique and charming. Some call it \u003c\/span\u003e\u003cspan\u003eje ne sais quoi\u003c\/span\u003e\u003cspan\u003e. We call it JODI.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you wish to have the length of the garment altered, please mention your request in the special instructions section at checkout, with your desired length, customisation charges  may apply.\u003c\/span\u003e\u003c\/p\u003e","brand":"JODI","offers":[{"title":"S","offer_id":47015488684281,"sku":"Jugnu handloom trousers--S","price":10490.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47015488717049,"sku":"Jugnu handloom trousers--M","price":10490.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47015488749817,"sku":"Jugnu handloom trousers--L","price":10490.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":47015488782585,"sku":"Jugnu handloom trousers--XL","price":10490.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":47015488815353,"sku":"Jugnu handloom trousers--XXL","price":10490.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":47015488848121,"sku":"Jugnu handloom trousers--XXXL","price":10490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/4591\/files\/1_024c8971-d1ec-4571-aefa-fc197b4540c7.png?v=1788866961"},{"product_id":"saras-handloom-denim-jacket","title":"Saras Handloom Denim Jacket","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA relaxed, button-down jacket crafted from handwoven white denim. It features a classic collar and is heavily detailed with exquisite blue gingham floral applique flowing across the front and sleeves. The jacket is finished with subtle blue gingham buttons and piping along the seams, often styled open over a contrasting check shirt.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur product is handwoven in Telangana, India, using techniques of traditional handweaving\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e Subtle variations in patterns are natural to this process. We believe this makes each creation unique and charming. Some call it\u003c\/span\u003e\u003cspan\u003e je ne sais quoi.\u003c\/span\u003e\u003cspan\u003e We call it JODI.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you wish to have the length of the garment altered, please mention your request in the special instructions section at checkout, with your desired length, customisation charges  may apply.\u003c\/span\u003e\u003c\/p\u003e","brand":"JODI","offers":[{"title":"S","offer_id":47015497040121,"sku":"Mens Saras Handloom Denim Jacket--S","price":16990.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47015497072889,"sku":"Mens Saras Handloom Denim Jacket--M","price":16990.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47015497105657,"sku":"Mens Saras Handloom Denim Jacket--L","price":16990.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":47015497138425,"sku":"Mens Saras Handloom Denim Jacket--XL","price":16990.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":47015497171193,"sku":"Mens Saras Handloom Denim Jacket--XXL","price":16990.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":47015497203961,"sku":"Mens Saras Handloom Denim Jacket--XXXL","price":16990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/4591\/files\/JODI2377.jpg?v=1763186695"},{"product_id":"flow-shirt","title":"Flow Shirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from lightweight muslin silk, this short-sleeved shirt has a relaxed silhouette and an open collar. Oversized floral motifs in soft pink and yellow tones are scattered across a rich green base, finished with a button-down front. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur product is hand-block printed in Jaipur, manufactured in our workshop in Pune, India. Subtle variations in patterns are natural to this process. We believe this makes each creation unique and charming. 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Some call it\u003c\/span\u003e\u003cspan\u003e \u003cem\u003eje ne sais quoi.\u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003e We call it JODI. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you wish to have the length of the garment altered, please mention your request in the special instructions section at checkout, with your desired length, customisation charges  may apply.\u003c\/span\u003e\u003c\/p\u003e","brand":"JODI","offers":[{"title":"S","offer_id":48646635258105,"sku":"Men's Chataai Shirt-Pink - White-S","price":7190.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48646635290873,"sku":"Men's Chataai Shirt-Pink - White-M","price":7190.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":48646635323641,"sku":"Men's Chataai Shirt-Pink - White-L","price":7190.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":48646635356409,"sku":"Men's Chataai Shirt-Pink - White-XL","price":7190.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":48646635389177,"sku":"Men's Chataai Shirt-Pink - White-XXL","price":7190.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":48646635421945,"sku":"Men's Chataai Shirt-Pink - White-XXXL","price":7190.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/4591\/files\/1_2124f5a7-370f-4c59-9e8f-a56a7344c521.jpg?v=1783492985"},{"product_id":"sway-mens-shirt","title":"Sway Men's Shirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from cotton flex, this short-sleeved shirt has a relaxed silhouette with an open collar and button-down front, coming alive with a playful print.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis piece is made from Cotton Flex fabric sourced from Surat. Signature Jodi prints are developed by hand, and then manufactured in our workshop in Pune, India. Subtle variations in patterns are natural to this process. We believe this makes each creation unique and charming. Some call it \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eje ne sais quoi.\u003c\/em\u003e \u003c\/span\u003e\u003cspan\u003eWe call it JODI.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you wish to have the length of the garment altered, please mention your request in the special instructions section at checkout, with your desired length, customisation charges  may apply.\u003c\/span\u003e\u003c\/p\u003e","brand":"JODI","offers":[{"title":"S","offer_id":48648728543481,"sku":"Men's Sway Shirt-Green - Beige-S","price":7590.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48648728576249,"sku":"Men's Sway Shirt-Green - Beige-M","price":7590.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":48648728609017,"sku":"Men's Sway Shirt-Green - Beige-L","price":7590.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":48648728641785,"sku":"Men's Sway Shirt-Green - Beige-XL","price":7590.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":48648728674553,"sku":"Men's Sway Shirt-Green - Beige-XXL","price":7590.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":48648728707321,"sku":"Men's Sway Shirt-Green - Beige-XXXL","price":7590.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/4591\/files\/1_6a9cbe1d-ab50-410e-8614-1929fcd0a6df.jpg?v=1783574362"},{"product_id":"panna-mens-shirt-1","title":"Panna Men's Shirt","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrafted from hand block printed cotton, this short-sleeved shirt has a relaxed, boxy silhouette with an open collar and an asymmetric overlap placket. Finished with minute hand details throughout.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur product is hand-block printed in Jaipur, India, using techniques of traditional hand-block printing\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e Subtle variations in patterns are natural to this process. We believe this makes each creation unique and charming. Some call it\u003c\/span\u003e\u003cspan\u003e \u003cem\u003eje ne sais quoi.\u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003e We call it JODI. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you wish to have the length of the garment altered, please mention your request in the special instructions section at checkout, with your desired length, customisation charges  may apply.\u003c\/span\u003e\u003c\/p\u003e","brand":"JODI","offers":[{"title":"S","offer_id":48650556244217,"sku":"Men's Panna Shirt-Green-S","price":8990.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48650556276985,"sku":"Men's Panna Shirt-Green-M","price":8990.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":48650556309753,"sku":"Men's Panna Shirt-Green-L","price":8990.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":48650556342521,"sku":"Men's Panna Shirt-Green-XL","price":8990.0,"currency_code":"INR","in_stock":true},{"title":"XXL","offer_id":48650556375289,"sku":"Men's Panna Shirt-Green-XXL","price":8990.0,"currency_code":"INR","in_stock":true},{"title":"XXXL","offer_id":48650556408057,"sku":"Men's Panna Shirt-Green-XXXL","price":8990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/4591\/files\/1_6e16e30a-1d1a-4af9-bc9d-6f6203db8875.jpg?v=1783575240"}],"url":"https:\/\/thejodilife.com\/en-ae\/collections\/elevated-basics.oembed","provider":"JODI","version":"1.0","type":"link"}